Wednesday, 6 May 2009

'The Prince and the Frog' Campaign for Climate Change

You might have seen news stories about the latest climate change campaign that has been launched globally. It's attracting a lot of attention due to the appearances made by a number of big name celebrities including Prince Charles, Harrison Ford and Robin Williams.

These eco-concious stars are encouraging viewers of the 90 second film to sign up to support the Princes Rainforest Project's Rainforest SOS campaign. Also starring in the film is a very realistic computer generated frog!



The campaign aims to make the link between the destruction of rainforests across the world and the global impacts of climate change. It's alarming to learn just how enormous the impacts of deforestation have the potential to be.

"What happens in the rainforest has an immediate and powerful effect on our lives," explained actor and long-time environmental campaigner Harrison Ford.

"The air we breathe, the clean air that's required, the services that ecosystems provide are beyond value," he added.

"I believe it is our moral responsibility to protect the environment, to save what we can of the planet's resources for future generations and our children." (BBC News Online, 5 May 2009)



No comments: